PR, influence, and brand communications
AC Agency
Athlete and sports influencer management
Athletes
Club Agency
Club Agency
We are an agency at the intersection of sports, media and communications
We create campaigns that speak in the language of today — honest, precise, and full of character. Work confidently across action sports, esports and digital projects, big-name brands and niche stories.
about the agency
our approach
Creative, structured, and results-driven. We stand for authentic narratives, strong visuals, and hitting the mark with precision.
what we do
We support projects across sports, culture, and media — from ideation and strategy to execution and promotion.
We operate in Russia and internationally, with a sharp understanding of local context and how to connect with the right audience.
services
athlete division
Athlete representation & positioning
Influencer matchmaking for brand campaigns
Brand-athlete collaborations
Sports marketing consulting
communication divisions
PR & communication strategy
Influence-marketing
Ambassador programs
Digital & SMM-support
Production: photo, video & visual campaigns
We build reputation and generate media buzz: special projects, collaborations with top-tier, regional, and international media. We support events, product launches, campaigns, and more. For us, PR is not just coverage — it’s about building long-term awareness and trust.
Public Relations
01
02
Promotion
We develop campaign strategies that make noise. We get the right people talking in the right spaces — working for reach, engagement, and real impact. We know how to turn an idea into a story people can’t ignore.
03
We create content that connects. From bold creative to action-packed videos, commercials, podcasts, and social-first formats — we deliver standout productions for events, athletes, and brands.
Production
04
Creative
We generate ideas that tap into culture and trends. Native integrations, influencer campaign concepts, unique ways to launch products and experiences — our work lives at the intersection of insight and imagination.
05
We work with athletes, creators, and streamers — the ones who actually influence, not just collect likes. Our collaborations feel real, tailored, and always on-brand.
Influence
06
SMM
We support social media at every stage: strategy, content, storytelling, and engagement. From digital projects to viral formats — we make your brand stand out online.
expertise
We support athletes as public figures - developing their personal brand, building partnerships, and shaping their public image and communication.
01
classic sport
02
action sports
Snowboarding
Skateboarding
Freeride
BMX
Ski
03
esports & streaming
athletes
for brands — we find voices that speak from experience, not from a script
BMX rider Kostya Andreev (Top 20 in the world) became the face of the Russian version of the global Armani Beauty campaign.
What we did:
— Identified an ambassador who embodies the brand values: strength, freedom, style
— Built media strategy and visual positioning
— Led the shoot and content production
— Secured media coverage through press, influencers & communities
— Built media strategy and visual positioning
— Led the shoot and content production
— Secured media coverage through press, influencers & communities
A campaign that naturally aligned with the global brand message and boosted local engagement.
Result:
A project blending sport and gastronomy, where our athletes shared their stories, favorite meals, and the importance of balance.
What we did:
— Developed an emotional, story-driven concept
— Selected athletes combining wellness aesthetic and personal charisma
— Organized production and PR support
— Selected athletes combining wellness aesthetic and personal charisma
— Organized production and PR support
The campaign was praised for its fresh approach to healthy living. The videos resonated with a younger audience and performed organically on brand platforms.
Result:
A joint project with Kaspersky Labs to support a young moto circuit racing driver.
What we did:
— Audited the athlete’s image and career potential
— Initiated a partnership and developed a full media kit
— Built positioning strategy and PR campaign
— Launched digital content and ongoing support
— Initiated a partnership and developed a full media kit
— Built positioning strategy and PR campaign
— Launched digital content and ongoing support
Vasiliev became a Kaspersky ambassador, gaining long-term backing at a key stage of his career, while the brand gained meaningful entry into a niche motorsport audience.
Result:
An ad campaign about discipline, focus, and the journey to mastery — featuring our athletes.
What we did:
— Built a campaign concept at the crossroads of sport and culture
— Selected talent with strong personal style and depth
— Provided creative direction, storytelling, and production
— Activated media and influencer support
— Selected talent with strong personal style and depth
— Provided creative direction, storytelling, and production
— Activated media and influencer support
The brand deepened its philosophy with powerful imagery and broke away from the typical tea ad tone.
Result:
A city-format competition by Tele2, where our athletes were not just participants but category curators.
What we did:
— Included athletes in the jury team
— Co-developed selection mechanics for the competition
— Organized athlete presence, digital content, and campaign support
— Strengthened the project’s ties to urban culture
— Co-developed selection mechanics for the competition
— Organized athlete presence, digital content, and campaign support
— Strengthened the project’s ties to urban culture
The campaign resonated widely in media and youth culture. Athletes became cultural anchors, not just faces of the campaign.
Result:
A long-term partnership with a surfer as part of a brand repositioning.
What we did:
— Created a series of activations blending sport and lifestyle
— Produced visual content with a vibe of freedom and local surf culture
— Built cross-brand collaborations and event tie-ins
— Produced visual content with a vibe of freedom and local surf culture
— Built cross-brand collaborations and event tie-ins
The brand earned recognition in the surf community and found a natural presence in a lifestyle-driven, authenticity-focused space.
Result:
for collaboration:
AC Agency & Athletes Club Agency
© 2025
We work not only in Russia, but also globally — with a special focus on Latin America. We respect cultural nuance, speak the local language, and deliver ideas that remain universal and impactful in any context.
international projects
PR, influence, and brand communications
Athlete and sports influencer management
AC Agency
Athletes
Club Agency
Club Agency
We are an agency at the intersection of sports, media, and communications
about
the agency
the agency
what we do
our approach
Creative, structured, and results-driven. We stand for narratives, strong visuals, and hitting the mark with precision.
We support projects across sports, culture, and media — from ideation and strategy to execution and promotion.
We operate in Russia and internationally, with a sharp understanding of local context and how to connect with the right audience.
communications division
athlete division
services
PR & communication strategy
Athlete representation & positioning
Influencer matchmaking for brand campaigns
Brand-athlete collaborations
Sports marketing consulting
Influencer marketing
Ambassador programs
Digital & SMM support
Production: photo, video & visual campaigns
We build reputation and generate media buzz: special projects, collaborations with top-tier, regional, and international media. We support events, product launches, campaigns, and more. For us, PR is not just coverage — it’s about building long-term awareness and trust.
Public Relations
01
02
03
04
05
06
Promotion
We develop campaign strategies that make noise. We get the right people talking in the right spaces — working for reach, engagement, and real impact. We know how to turn an idea into a story people can’t ignore.
We create content that connects. From bold creative to action-packed videos, commercials, podcasts, and social-first formats — we deliver standout productions for events, athletes, and brands.
Production
Creative
We generate ideas that tap into culture and trends. Native integrations, influencer campaign concepts, unique ways to launch products and experiences — our work lives at the intersection of insight and imagination.
We work with athletes, creators, and streamers — the ones who actually influence, not just collect likes. Our collaborations feel real, tailored, and always on-brand.
Influence
SMM
We support social media at every stage: strategy, content, storytelling, and engagement. From digital projects to viral formats — we make your brand stand out online.
expertise
athletes
01
02
03
classic sports
action sports
Snowboarding
Skateboarding
Freeride
BMX
Ski
esports & streaming
For brands — we find voices that speak from experience, not from a script
For collaboration:
AC Agency & Athletes Club Agency
© 2025
We work not only in Russia, but also globally — with a special focus on Latin America. We respect cultural nuance, speak the local language, and deliver ideas that remain universal and impactful in any context.
International Projects
