Production of advertising shoots in Switzerland, Krasnaya Polyana, and Krasnoyarsk.

What we did:

— Developed campaign concept and visual narrative
— Curated athlete cast aligned with brand DNA
— Provided full production, creative direction, and storytelling

The campaign delivered world-class visual content, became the foundation for seasonal communications, strengthened emotional brand capital, and increased digital engagement.

Result:

A winter sports, music, and culture festival where our athletes were active contributors, not just guests.

What we did:

— Engaged athletes as mentors, hosts, and activity curators
— Designed brand presence scenarios: park activations, parties, visual content
— Positioned the festival as lifestyle and community, not just sport

Strong resonance among youth and action sports communities. Athletes became cultural contributors, reinforcing authenticity and brand credibility.

Result:

Russian launch of the global ROXY x Hailey Bieber collaboration adapted for the local market.

What we did:

— Developed a local PR strategy integrating the global "Sister" narrative
— Organized a press event in Moscow
— Designed visual and experiential environment reflecting the capsule’s aesthetics
— Produced content, interviews, storytelling, and digital support
— Integrated the product into the local influencer and athlete ecosystem

Strong PR coverage across fashion and lifestyle media. The launch became a cultural moment, reinforcing ROXY’s positioning as a modern lifestyle brand in Russia.

Result:

A collaboration between streaming service Movix and a niche fragrance brand.

What we did:

— Developed the concept: "scents of familiar series moments"
— Produced a limited-edition aroma box and digital communication

A successful blend of lifestyle and niche marketing, strengthening emotional engagement for Movix and expanding cultural relevance for the fragrance brand.

Result:

Russian premiere of the film Depth Perception with legendary snowboarder Travis Rice.

What we did:

— Organized Travis Rice’s visit and premiere participation
— Delivered media announcements and influencer engagement
— Hosted community meet-ups, Q&A sessions, and signings
— Created immersive snowboard culture atmosphere
— Elevated the event into a cultural moment

One of the most impactful snowboard community events of the year. Strong PR coverage, full venues, organic social reach, and cult status for the film in Russia.

Result:

BMX rider Kostya Andreev (Top 20 in the world) became the face of the Russian version of the global Armani Beauty campaign.

What we did:

— Identified an ambassador who embodies the brand values: strength, freedom, style
— Built media strategy and visual positioning
— Led the shoot and content production
— Secured media coverage through press, influencers & communities

A campaign that naturally aligned with the global brand message and boosted local engagement.

Result:

A project blending sport and gastronomy, where our athletes shared their stories, favorite meals, and the importance of balance.

What we did:

— Developed an emotional, story-driven concept
— Selected athletes combining wellness aesthetic and personal charisma
— Organized production and PR support

The campaign was praised for its fresh approach to healthy living. The videos resonated with a younger audience and performed organically on brand platforms.

Result:

A joint project with Kaspersky Labs to support a young moto circuit racing driver.

What we did:

— Audited the athlete’s image and career potential
— Initiated a partnership and developed a full media kit
— Built positioning strategy and PR campaign
— Launched digital content and ongoing support

Vasiliev became a Kaspersky ambassador, gaining long-term backing at a key stage of his career, while the brand gained meaningful entry into a niche motorsport audience.

Result:

An ad campaign about discipline, focus, and the journey to mastery — featuring our athletes.

What we did:

— Built a campaign concept at the crossroads of sport and culture
— Selected talent with strong personal style and depth
— Provided creative direction, storytelling, and production
— Activated media and influencer support

The brand deepened its philosophy with powerful imagery and broke away from the typical tea ad tone.

Result:

A city-format competition by Tele2, where our athletes were not just participants but category curators.

What we did:

— Included athletes in the jury team
— Co-developed selection mechanics for the competition
— Organized athlete presence, digital content, and campaign support
— Strengthened the project’s ties to urban culture

The campaign resonated widely in media and youth culture. Athletes became cultural anchors, not just faces of the campaign.

Result:

A long-term partnership with a surfer as part of a brand repositioning.

What we did:

— Created a series of activations blending sport and lifestyle
— Produced visual content with a vibe of freedom and local surf culture
— Built cross-brand collaborations and event tie-ins

The brand earned recognition in the surf community and found a natural presence in a lifestyle-driven, authenticity-focused space.

Result: